The British Fashion Council has recently announced a new style ambassador to be joining the already impressive team.
The new lady in question goes under the name of the infamously stylish Alexa Chung; she will join the current team of stylish individuals who include the likes of Laura Bailey, who is the cultural ambassador and Poppy Delevingne, who currently takes the title of young ambassador.
Alexa believes London to offer the best style; this is due to the fact that she feels people here are not afraid to be individual. There is something extremely rebellious in the way people dress themselves in this city and the styles seen are so varied!
Brits are certainly one breed that are not afraid to experiment with their looks, this is possibly the reason for London being home to some of the most out going, outrageous and daring designers in the world.
Alexa is certainly one hell of a style connoisseur, which is possibly why she has been given the title of young style ambassador. She certainly knows enough about the field to be able to give an unbiased and excellent view on the subject.
It is just as well, as she is now expected to champion those London designers in question.
The reason the leading lady was chosen is because she is an extremely influential figure in the world of fashion and TV. This makes her a role model to many, especially when it comes to wearing the latest designer clobber. This comes from the BFC chief executive.
She has also taken the title of the British Style Award at the British Fashion Awards for a consecutive two years! We would say she is definitely worthy of this title and will hopefully be able to put her fashionable knowledge to some great use!